Car art, to be specific....
It's not often that I post in response to any of the gazillion press releases I receive on a weekly basis, but then it's not often that one hits so many of my sweet spots.
The good folks at Triage Wines, distributors of some of the finest natural, small-farm wines available in the Pacific Northwest, are putting out the call for wine savvy (and wine hungry) artists in the Seattle and Portland areas to spruce up Triage's fleet of delivery vehicles. In Triage Marketing Director David Baer's own words,
"[Triage] is looking for artists to help the company express the portfolio's specific focus in an artistic and memorable way. While our logo is lovely and all, we want people to know that our business is about promoting natural wines, often farmed by organic or biodynamic methods, which are hand made and express the heritage and specificity of the place from which they come. The logo simply doesn't say all of that - but we think there are some wine-loving masterful artists out there who can!
Interested artists can apply to design and paint one of five vans, transforming it into mobile art. In addition to having their work selected, each artist will win $350 worth of wine from the Triage portfolio and will receive a $100 stipend toward materials. Interested artists can submit sketches via email to baer [at] triagewines dot com. All applicants must include their name and phone number as well. Only applicants in the Seattle and Portland metro areas will be considered. Entries must be received no later than March 15, 2010, and work will take place between April and September 2010.
Full contest details... can be found at http://www.triagewines.com/vanpaint."
I'm not sure it's what Baer has in mind, but I'm picturing something along the lines of the vehicle shown above, the rooftop insect replaced, perhaps, by a plow horse and a huge bottle of Pet-Nat; the van walls emblazoned with murals of dry-farmed vineyards and old foudres; and a grill/hood ornament based on the label design used by the Club Trésors de Champagne. Seeing as I don't live in the PacNW corridor though, feel free to borrow liberally from my vision.