Showing posts with label Oakmont Farmers Market. Show all posts
Showing posts with label Oakmont Farmers Market. Show all posts

Sunday, April 18, 2010

Wine on the Farm

Just a quick post today, as I'll shortly be heading out the door to pour wine at a benefit event for the Oakmont Farmers Market. Straight up, I should tell you that I have a proprietary interest in the market. First of all, it's in my own home town and, during the six-month growing season in this part of the world, I do my best to buy just about all of my fresh groceries at the market. Second, I'm a member of the all-volunteer Board of Directors that oversees the operations of the market, which is a 501c3 non-profit organization.

The main point of today's event is to raise funds for the educational and community development efforts of the market; we do try to be much more than just a place to buy and sell meat and veggies. The main point of my pouring session, aside from abetting our attendees in the enjoyment of good wine, will be to build and reinforce the idea that real wine, honest wine, is first and foremost and agricultural product. Produce. So while I'm sure that questions about things such as sulfites, corks and all of the other usual suspects will arise, I hope to share a little enlightenment on the differences between small farm wine growing and industrial wine making, and on the idea of thinking about wine as food rather than wine as a lifestyle beverage.

For regular readers here, the list of wines I'll be pouring should come as no surprise. They're all things I drink and enjoy on a regular basis, and they all come from vignerons whose work I deeply respect. Should you care to follow along in practice or in spirit, here's today's line-up:

  • Crémant d'Alsace, Domaine Barmès-Buecher 2007
  • Touraine Sauvignon "Le Petiot," Domaine Ricard 2009
  • Rheinhessen Riesling QbA trocken, Weingut Keller 2008
  • Chinon "Les Graves," Domaine Fabrice Gasnier 2008
  • Côtes-du-Rhône "Bout d'Zan," Mas de Libian (Hélène Thibon) 2008
  • Dolcetto d'Alba, GD Vajra 2008

Wish me luck, y'all.

Thursday, August 13, 2009

Oakmont Farmers Market Update (August 2009)

Lore has it that year three is the make or break season for farmers markets, the year in which enthusiasm begins to wane or, conversely, the market reaches critical mass. My “local” – the Oakmont Farmers Market – is now in its third year and all signs look good. It’s not that attendance levels have expanded exponentially; they haven’t. Rather, attendance and business levels are consistently steady and robust and have been throughout the season, not just at the beginning of the market year when excitement for the “new” is always at its peak. In spite of the rough state of the economy, more and more people seem to have regularly committed to the little extra effort it takes to support their local farmers. And why not? There’s a great pay-off: fantastically fresh food, a diversity of seasonal fruit and vegetables that goes well beyond what you’ll find at the supermarket, supporting the economy of your own community, and a mighty small carbon footprint to boot.

The market’s gone officially non-profit this year, having filed for 501c3 status in the preseason. I’m a member of the all-volunteer Board of Directors for the market, so look at this post as a blatant shill if you will. But I shop at the market every week and just realized that I haven’t shared any photos or market news since last year. Here are some shots and a little info from yesterday’s market session.

Orchard fruit season is in full swing at North Star Orchard. Their seemingly endless varieties of plums have been fantastic the last few weeks, peaches are hitting full stride, and early season apples and pears have just entered the rotation.

Sue Miller of Birchrun Hills Farm brings her local cows’ milk cheeses to the market only once a month, as she rotates through a single vendor space along with two other producers. In addition to her staples, this week she was selling wedges of her once-a-year batch of Matilda’s Summer Tomme. Sue also brought a disc of her first run at making a washed-rind cheese. She’s calling it Red Cat (it’s based on the same recipe as her top selling cheese, Fat Cat) and the sample I tasted showed great promise. Right now, it’s being washed with a simple brine solution but Sue is talking with Bill Covaleski, co-founder of and master brewer at Victory Brewing Company, about going with a Victory beer wash. Now that sounds really promising…. Having tasted Sue’s cheese (and Bill’s beers), I’d say Victory Prima Pils should be just about perfect.

Just a few of the gorgeous, delicious varieties of tomatoes that the folks from Lime Valley Mill Farm (certified organic) bring to the market each week.

Sweet, bell and frying peppers, grown and harvested by Fruitwood Orchards Honey Farm in Monroeville, NJ.

Restaurateur Michael Hawthorne, chef and proprietor of Kaya’s Fusion Cuisine (it’s BYOB) in Havertown, PA, buys much of the produce he uses each week right here at the market. It may not be the most cost-effective approach for his bottom line but it’s a fantastic demonstration of his commitment to supporting both local agriculture and business in his own community.

Wednesday, May 20, 2009

Opening Day at the OFM

I've been hurting for words the last few days, thus the relative silence 'round these parts. To keep things rolling in the mean time, here are a few pix from opening day at the Oakmont Farmers Market. At least I'm now flush with fresh veggies and other local goodies!

The opening day crowd, shortly after the 3:00 starting bell rang.

Sue Miller and son, serving up samples of their wonderful cow's milk cheeses from Birchrun Hills Farm.

Donna Demchur Levitsky of Shellbark Hollow Farm, hard at work handing out samples of the farm's goat cheeses, yogurt, kefir, spreads.... Tasty stuff.

The crew from Lime Valley Mill Farm seemed happy with the line forming at their table on their first day ever at the OFM.

Words to farm by, from the Linde family of Lindenhof Farm. My weekly go-to for farm-fresh eggs and poultry.

The Dearolfs of Blueberry Hill Farm are back for year three. Tonight's dinner featured a bunch of the asparagus seen in the below shot of their spring veg offerings.

Monday, May 18, 2009

Oakmont Farmers Market Opens Wednesday

It’s only two days until the grand opening of the third season at the Oakmont Farmers Market, so I thought a little announcement and information might be in order.

There’s big news for the market on two fronts this year. First, the OFM is now an official 501c3 not-for-profit educational organization. Second, and for your greater shopping pleasure, the market will be joined by three new producers:
  • Lime Valley Mill Farm, located in Lancaster County, will be at the market every week, offering organically farmed (not certified) specialty vegetables.

  • As a cheese lover, I’m especially excited to have two of the area’s finest farmstead cheese producers – Shellbark Hollow Farm and Birchrun Hills Farm –join the market this year. They’ll be alternating, once a month each, in the market spot occupied the other two alternating weeks of each month by Spotted Hill Farm.

We’re also very pleased to have the following producers returning for this year’s market:

As in years past, the mission of the market is simple: to provide an outlet for local farmers to present their naturally grown goods directly to members of their own greater communities. The market is producer-only; to be represented, all products must be grown and produced within 100 miles of Havertown. The idea is not only to provide healthy, natural products but also to promote a greater reliance on locally farmed food. Why buy an “organic” apple from Washington State, a blackberry from Mexico, ground beef from Texas or broccoli from China when you can get them and other great seasonal goods from a farm in your own community? When the food on your table doesn’t travel hundreds or even thousands of miles to get there, its environmental impact is gentler and its greater freshness is made that much more meaningful.

The Oakmont Market opens at 3:00 PM sharp this Wednesday, May 21, 2009. Bring your families, bring your shopping lists, bring your tote bags and your appetite, and help to strengthen your community by eating great, locally grown food.

Oakmont Farmers Market

Wednesdays from 3:00 to 7:00 PM
May 20 – September 2, 2009

And as daylight begins to wane...

Wednesdays from 2:00 to 6:00 PM
September 9 – November 25, 2009

In the Oakmont Parking Lot
One block NW of the intersection of Darby & Eagle Roads
2419 West Darby Road
Havertown, PA 19083

Saturday, August 23, 2008

Hail to the Farmer

Floods in the South of France in 2002. Drought and extreme heat throughout Western Europe in 2003. Mudslides in the Napa Valley in 2006. Hail in Chester County in 2008?

Real wine should be little more than an expression of nature. However, as important as nature is in contributing to the creation of great wine, it can also present some of the greatest risks faced by any winegrower, any farmer. This year’s most widespread natural “act of god” seems to be hail. I won’t even try to explain the meteorology behind it (for that, we have subject matter experts). In the last two weeks alone, I’ve read reports of hailstorms wreaking havoc in vineyards as far and wide as Montalcino, Beaujolais and the Mâconnais, and Long Island.

The largest hailstone on record fell in 1970 at Coffeyville, Kansas.
(Image courtesy of UCAR.)

The equally wide spread of those storm reports on other wine blogs – from Italy to San Diego, Switzerland to Manhattan – tells me that wine lovers are at least a little keener than the average consumer in their awareness of the natural risks associated with farming.

I encountered those risks first hand when visiting Château Turcaud in the Sauve-Majeure district of Bordeaux back in February 2004. It may have been the heat that got all the attention in the 2003 growing season. That wasn’t the problem at Turcaud, though. Good farming practices brought their wines through with clean, fresh flavors. Their problem that year was hail. In just one fell swoop, they lost over half their year's production to an April hailstorm, which occurred just after budset. During our visit, the ‘03s were still in tank and barrel. But half of those barrels, which would have been full in a normal year, languished without wine to fill them. When hail hits a wine grower’s vineyards, their annual production can be slashed dramatically, even eliminated altogether. If their wines are good, customers take notice.

Hail on Long Island.
(Photo courtesy of Lenn.)

I wonder, though, how many people think about the natural risks inherent in farming when it comes to the food on their daily table. It seems like there’s a much greater disconnect. Nobody talks about it being a great vintage for asparagus like they do for wine grapes. And it's no wonder. Just take a trip to your local supermarket. Come rain or shine, hail or hurricane, there’s always a shiny, perfectly round tomato on the shelf, always a fluffy, unblemished head of lettuce in the bin. I guess those tomatoes are not unlike the bottles of Yellowtail Shiraz perched on the shelf in every corner liquor store around the world. They’re the products of industrial agriculture. It’s not that storm damage never occurs at the agri-business level; it’s just that you’re not likely to think about it unless you work for the company concerned. If fruit gets bruised, it’s thrown out. If a crop is destroyed, crop insurance covers it. Business as usual. There will still be tomatoes in the supermarket. They’ll just come from some other purveyor, location unimportant.

With the increasing interest in the local food movement and increased availability of true farmers’ markets, I’d like to think that disconnect is slowly starting to dissolve. When you walk up to a farm stand and buy a tomato, peach or bean from the person who grew it, your food suddenly becomes more real. It has a face and a name, not just a PLU (product lookup code) sticker. At the same time, the risks those farmers encounter in their daily work become more real, more tangible.

Not long from when those hailstorms were hitting vineyards in Montalcino, Beaujolais and the North Fork, it turns out that a pretty nasty pocket of hailstorms swept through the greater Philadelphia area. On Sunday, August 10, to be exact. I was completely unaware of them – heavy rains at my abode but no hail – until the next day, when one of my coworkers related the details of her weekend. Those details included shoveling hail off her porch. Freaky. But I didn’t give it a second thought until two days later, when I hit my local farmers market for my weekly haul of produce.

Of the four fruit and vegetable farms that represent at the Oakmont Farmers Market each week, one was missing completely. The other three were there to work but with a little less to sell than usual and with visages more drawn than typical.


The most obvious signs of the hail damage were at North Star Orchards. Peaches, apples and the first Asian pears of the season all had little dings and nicks. They hadn’t been hit super hard, as it turned out. Besides, ever since a really devastating hail storm hit their farm several years back, the Kerschner’s seem to take storms like this one in stride. Fruit that would have been disposed of in the typical industrial supply chain instead took on a story of its own, one that Lisa Kerschner (pictured above) could relate to her customers, who seemed more than accepting of the slightly blemished goods. Like little badges of honor.


Blueberry Hill Farm was hit harder. Owner Peg Dearolf (above) was at market that Wednesday but wasn’t sure they’d have enough of a crop left to return the following week. They did sustain fairly extensive damage but not enough to keep them away this week. Upon further inspection, she realized that the cover provided by weeds they hadn’t had the time to extricate took the brunt of the hail impact, saving a decent amount of their crop. Yet another happy argument against aggressive use of herbicides.


As it turns out, the absence of Wimer Organics that Wednesday had nothing to do with the storm. They just ran into a labor shortage that left them without enough hands to make it to market. Bud Wimer’s farm is just a couple of miles from Blueberry Hill but the hailstorm totally bypassed his fields.


Hardest hit by far was Fruitwood Orchards Honey Farm. Fruitwood is one of the largest producers at the market, with a total of 400 acres under production. That’s enough to sell to a fairly substantial list of wholesale clients, though owner Mike Nelson also makes a full circuit of the Philly area’s farm markets. They lost 80% of their crop, very little of it renewable for this season. A near total loss. They could have thrown in the towel for the season. Instead, Mike canceled his wholesale contracts for the remainder of the year, leaving him with enough healthy crops to continue to meet his farmers market commitments. His response when asked about the situation? “That’s farming.”

This is not a call for help. Not even a call for pity. These people all farm for a living. Though there’s little resemblance between them and the agri-business giants I mentioned earlier, they do share at least one thing in common: crop insurance. Even knowing that they’re taken care of, I can’t help but feel for them. One can detect a sense of loss in their expressions, along with a sense of grim yet positive determination.

Their feelings I’m sure are similar to those being experienced by their fellow farmers – the winegrowers with damaged vines and lost grapes in Fleurie, Saint-Vérand, Montalcino and, yes, even Long Island.

Monday, August 4, 2008

The Flavor Purple

A constantly changing bounty of fruit has been available since the beginning of the growing season here in the Philly area. And there's plenty more on the horizon, as we're now moving out of berry season, into the heart of melon and stone fruit season, with pears, apples and their cousins still to come. The show stopper of what's come thus far, at least to this nibbler, has to have been the Purpleheart Plum from North Star Orchard. The skin of the fruit barely hints at what's lurking inside, flesh so vibrantly and purely purple that, to quote Jay Kerschner, "It'll stain your shirt." I'm told that the Kerschner's, owners of North Star Orchard, have only one Purpleheart tree. If true, it's a shame, as these are outrageously good. If someone were to scribe a dictionary of color/taste associations, this plum should get the entry, hands down, for the flavor purple.

Friday, May 23, 2008

A New Season at the Oakmont Farmers Market

Ah, Spring. Among other things of beauty, it brings the return of fresh local produce along with the farmers who grow it. To my undying happiness, after a long winter of relying on the local supermarkets for produce, my local neigborhood source has returned. The Oakmont Farmers Market celebrated opening day on Wednesday, May 21. Crunched for time -- I was teaching a class on Loire Valley wines a few hours after the market's opening bell rang -- I was only able to make a quick run of it, snapping a few pictures and picking up a small supply of fruit, vegetables and eggs. Based on my quick visit though, all signs promise a great season to come.

In spite of blustery winds and intermittent rain showers, there was a respectable turnout out at opening time.

Peg Dearolf was back, taking her work seriously as always, with strawberries, snap peas, asparagus, lettuces and a variety of other fresh veggies from Blueberry Hill Farm.

The Linde's of Lindenhof Farm have also returned for the market's second year, replete with their farm fresh eggs and pasture-raised chickens.

Bud Wimer of Wimer's Organics is the one new producer to the market this year, providing welcome added depth to the range of vegetables and herbs available at the OFM.

The Strawberry, by Blueberry Hill Farm.


Oakmont Farmers Market
in the Oakmont Municipal Parking Lot
2419 West Darby Road
Havertown PA, 19083

The 2008 season:
Wednesday afternoons
3:00 PM - 7:00 PM from May 21 through August 27
2:00 PM - 6:00 PM from September 3 through November 26

Monday, May 5, 2008

Local Farmers Market Update

A quick read of the report on my most recent meal at Talula’s Table will reveal the wealth of early spring produce that was already breaking ground nearly a month ago here in the Philadelphia area. It takes a while, though, for the volume and diversity of produce availability to reach the critical mass necessary to fuel the opening of farmers market season in this part of the country.

Mid-season 2007 at the Headhouse Farmers Market.

Given the population density from which to draw and the diversity of its participating vendors, the Headhouse Farmers Market has already found its critical mass. Opening day celebrations for the year were held yesterday under the Shambles at Headhouse Square, the market’s historical location at 2nd & Lombard Streets in Philadelphia’s Society Hill/South Street neighborhood. Held every Sunday from 10am to 2pm, now through the end of the year, Headhouse is the largest local producer only farmers market in the greater Philadelphia area. If the mention of Talula’s Table above seemed random, it wasn’t; they are one of this year’s new vendors. Joining cornerstone producers from last year such as Weavers Way Farm, Griggstown Quail Farm and Birchrun Hills Farm Cheese, I expect they’ll help to make the market an even greater draw than last year for food savvy shoppers from throughout the region. I wasn’t able to make it to yesterday’s festivities but I’ll certainly visit throughout the year to supplement the goodies available at my own neighborhood market.


The Dearolf's of Blueberry Hill Farm and the Kirchner's of North Star Orchard will return to anchor the 2008 season at the Oakmont Farmers Market.

After some typical first year jitters and a dash of local political shenanigans, I’m excited to announce that my neighborhood market, the Oakmont Farmers Market, has indeed been approved for its second year. Actually, I’m way late in making this announcement as all of the necessary permits were granted months ago. At this point, I’m actually anticipating the rapid approach of opening day, Wednesday, May 21. The market’s location in the Oakmont municipal parking lot, near the intersection of Darby and Eagle Roads in Havertown, PA, is unchanged. And as last year, the market will be open every Wednesday, starting in a couple of weeks and running straight through to Thanksgiving. The only change – one made at the suggestion of both the participating farmers and many of the market’s shoppers – will be to the seasonal hours. From May 21 through August 27, the market hours will remain 3:00pm to 7:00pm, the same as last year. This season however, as daylight hours begin to wane, market hours will fall back to 2:00pm through 6:00pm, beginning on September 3 and running straight through to closing day on November 26. Nine of the last year’s ten vendors will return, strengthened we hope by the addition of Wimer’s Organics from East Earl, PA.

These are only two of the many wonderful farmers markets that have cropped up around the greater Philadelphia area in the last few years. One is my weekly local, the other my specialty supplement. If you’d like to give a shout-out for your own local, please feel free to leave a link and/or your feedback in the comments section of the post.

Wednesday, November 21, 2007

I'll Miss My Market

The harvest holiday is upon us. While Thanksgiving makes for a great opportunity to enjoy good food and good wine(s) with friends and family, it also marks the end, at least in the mid-Atlantic and northeastern states, of growing season. Sadly, that means that today was the last day for my local farmers market. On this Wednesday before Thanksgiving, the Oakmont Farmers Market celebrated the finale of a successful first year. I made sure to take advantage of one last opportunity to pick up some fresh fruit and veggies, as well as to stock the freezer with a few cuts of naturally raised buffalo meat from Backyard Bison.

As I sit here, writing and munching on a Bosc pear from Fruitwood Orchards Honey Farm, I can’t help but think of how sorely I’ll miss all the fresh, locally grown produce, as well as the connection with the farmers and friends, over the cold, dreary months to come. I missed the market only twice all season: once while entrenched in re-pointing the masonry on the south facing side of my house, the other while recovering from an emergency appendectomy. It became a weekly habit that will be hard to break.


I'll miss Jay and Lisa at North Star Orchard almost as much as I'll miss their great tree fruits, root vegetables, and heirloom tomatoes.


For those of you in the Philadelphia area who have developed a similar craving throughout the warmer months, all is not yet lost. The Headhouse Farmers Market, the largest and arguably most diverse of our local markets, will continue through December 23. Obviously, fresh produce will dwindle in diversity and availability as the weeks pass. But some of our region’s best meats, cheeses and other locally produced specialty products will continue to be available straight from the arms of their producers. I only managed to make it there once during the summer. Something tells me, though, that I’ll be heading back a couple of times between now and Xmas.

Saturday, September 22, 2007

Autumn at the Oakmont Farmers Market

With the vernal equinox looming large, I think a seasonal market update is in order.

Greens, both lettuces and crucifers, are back. Fall squash, even pumpkins, are ready. And root vegetables – potatoes, sweet potatoes and red beets – are becoming staples.

Now certainly reaching the end of their long run this year, I was surprised to find a fairly broad selection of tomatoes still at this week’s market. Perhaps I shouldn’t have been surprised though, after the intensity of flavor in the batch of heirlooms I picked up a week earlier. Regrettably, I didn’t manage to snap a picture of the lovely composed salad they were destined for at my friend’s wedding but I did save a decent shot of a smaller, slightly less diverse batch I picked up back in August.

The fruit selection has been one of the surest meters of seasonality throughout the year. The last couple of weeks have seen the departure of peaches and all but the last plums with the corresponding arrival of a growing variety of apples and pears. And Asian pears are rolling in as well. Regrettably, North Star Orchard’s decadent, vanilla and butterscotch laced Ichibans (which I wrote about on the Oakmont Market blog), came and went in only one week. But their crisp, sweet Hosui are still in full swing.

Tasting Thunder:
Speaking of North Star Orchard, co-proprietor Ike Kerschner is apparently beginning to pursue his dream of becoming not just an artisanal orchardist but also a fruit breeder. One of his first ventures in fruit genetics, a grape variety dubbed “Thunder,” appeared at the market for the first time Wednesday just past. It’s a perfect sign of the autumn harvest season. Blue-black berries, thick skinned and bearing seeds, give a blast of robust flavor sparked by peak ripeness, good acidity and just a hint of bitterness. If you’ve been looking for a table grape that actually tastes like something more than diluted Welch’s grape juice, you might want to catch some Thunder.

Tasting Childhood:
Some of my clearest recollections of childhood revolve around the simple pleasures of food. Distinct among those memories is the taste and smell of fresh pressed apple cider, purchased at roadside farm stands on the trip home, up Route 29 in central Virginia, after late summer visits with my grandmother. That memory resurfaced recently, kindled by the arrival at the Oakmont market of honest, fresh pressed cider from Fruitwood Orchards Honey Farm. Available in pint, half-gallon and gallon jugs, it’s the real deal: sweet, rich, cloudy, a little chunky – wholesome goodness.


A bit of the autumn harvest from Fruitwood Orchards

Monday, July 16, 2007

Eat this, Berlusconi!

In an Associated Press article which appeared in this Sunday’s Philadelphia Inquirer, we learned of a debate currently raging in Italy as to the appropriateness of garlic in culinary applications. Half humorous, half frightening, the article describes chefs and politicians who’ve started a war against garlic as an overwhelming flavor or as an offender of personal space. Like it or not, garlic has an important place in the traditional cuisines of much of Italy, the entire Mediterranean region, large parts of central and southern Asia and in many other cultures of the world. Of course, too much of anything can be bad. But just try some fresh, quality garlic and you’d be insane to want to eradicate it from the table. Julie Barrett of Willing Hands Organic Farm has produced garlic – grown from seed material provided by Keith Stewart at the Union Square Green Market – that is one of the most pristine flavors to have graced my table all year. Give it up? No way!

Buy Fresh Buy Local: Oakmont Farmers Market Update

As Buy Fresh Buy Local week kicks off in the greater Philadelphia area, I though it would be apropos to give a little progress report on the first season at the Oakmont Farmers Market. Coming into the mid-stretch of summer, all accounts are that the market is alive and thriving. The farmers I’ve had the opportunity to chat with have unanimously expressed their satisfaction and even surprise with the crowd and sales levels at the market. It’s been a pleasant surprise to me as well, as it’s great to see the community coming out to embrace change and to find so many people enthusiastic about locally grown food.

In addition to all of the benefits – economic, social, health, environmental – it helps to build enthusiasm about buying local when the products are just plain good. Quality sometimes does speak for itself. I’ve found it on a weekly basis in the beautiful produce from North Star Orchards and Blueberry Hill Farm, in the delicious raw honey from Fruitwood Orchards Honey Farm, the richly flavored eggs from Lindenhof Farm, the greens from Willing Hands and the ground buffalo from Backyard Bison. It’s also impossible not to enjoy the purity and intensity of some of the more fleeting flavors of the season. You’ll never find black raspberries like those from Blueberry Hill at the supermarket. And to keep things exciting, new produce seems to come into rotation just about every week. White peaches made their first appearance two weeks ago while yellow peaches and sweet corn made their debuts this past Wednesday. The first crop of garlic that Julie Barrett of Willing Hands brought this week, plucked from the ground that morning, was mind blowingly good.

From a demographic perspective, I’m also happy to report that the audience at the market seems to be diversifying from week to week. In an earlier post inspired by a lengthy conversation with a representative of PASA, I had reported rather bleakly on the level of participation by males at the market. I’ve noticed over the last couple of weeks that the male to female ratio seems, indeed, to have rounded out to a slightly more balanced aspect, say 2.5:10 as opposed to the 1:10 ratio I had originally cited. Additionally, more and more parents have been bringing their kids, providing a great opportunity for the younger members of our community to learn about food, to meet real farmers and to have fun in an open environment.

If you’ve been enjoying the Oakmont Market or one like it in your own neighborhood, or if you’d just like to learn more about the benefits of buying fresh, local, sustainable produce, here are some links you may find useful:

Thursday, June 28, 2007

Do Men Care?

I spent the better part of two hours on the phone yesterday with a consultant who’s been retained by the Pennsylvania Association for Sustainable Agriculture (PASA) to research methods for increasing the organization’s consumer reach and membership. A PASA committee member asked me to call the consultant, not because of my interests in wine and food or because of my involvement with local farmers markets but rather for one overridingly simple reason: I am male. Apparently, research indicates that men don’t tend to care or think much about the food they put down their gullets. In the consultant’s own words:

"The list of PASA consumer members that I have is very female dominant, and all of the names that I have been provided by others have been female. In addition, men are simply harder-to-reach in research than are women. While I recognize that women are the biggest drivers in this area (75% of food buying decisions and more apt to be like-minded with PASA, from the research), I still want to try to balance things a bit with the male perspective."

As much as I want to refute these statistics, I have to admit that they tend to ring true. A look around at yesterday’s session of the Oakmont Farmers Market registered a male to female ratio of around 1:10. It may be tempting to chalk this up to the old stereotypes of work/life schedules, stay-at-home moms and caretaking roles but I’d like to think we’ve moved beyond those narrow confines.

So guys, what’s the deal? Do you care about where your food comes from? Please, comment below. Make me a believer.

Wednesday, May 30, 2007

Buffalo Soldiers

Is there a more quintessential American food and wine pairing than buffalo and Zinfandel? Whatever your answer, it seemed like a good idea when this Memorial Day weekend presented the perfect opportunity for a long overdue get together with some good friends for a bit of cooking, eating and wine tasting. Besides, what better opportunity would come along to try out my grilling skills on the bison flank steak I’d scored at the inaugural day at the Oakmont Farmers Market? Or to open one of the bottles of Ridge Zin that has been collecting dust in my cellar for the last seven or eight years?

Rod Wieder of Backyard Bison has committed to setting up his trailer at the Oakmont market this season and I was eager to sample the fruit of his labors. Though a bit disappointed on first visit that nothing was available in a never-frozen state, I nonetheless eagerly selected a bison flank steak and a package of ground buffalo. After toying with several preparation options for the flank, including the marinade recipe provided by Rod and a recipe for stuffed bison in the D’Artagnan cookbook, I finally decided on the purist route – grilling with nothing other than salt, pepper and a modest rub of olive oil. The method: a hardwood charcoal fire, direct medium heat and all of about three minutes on each side. The results: perfectly medium-rare, an agreeable workout for the mandible and very flavorful. Bison is not at all gamey, the flavors being more like beef but a touch sweeter and a good deal less rich, probably due to its much lower fat content. All of this spelled good tidings for a well made wine match.

Every time I open the door to my cellar – which includes an entire row of bottles with short, silver capsules – I’m presented with a clear reminder that I cut my teeth on Ridge’s wines. Over the years, what once was unabashed fondness has morphed into more of a passing interest, as my tolerance has waned for high-alcohol, in-your-face wines. The upside of that evolution is that I now have a decent number of Ridge’s bottlings that are approaching or starting into their second decade. Just on the cusp was the bottle selected to accompany the bison: 1998 York Creek (Spring Mountain, Napa Valley) Zinfandel. Winemaker Paul Draper’s label notes suggest that the wine should have passed its prime if not headed downhill by now. My experience, however, has been that Ridge Zinfandels – aside from their simplest bottlings – possess a longevity that far surpasses the norm for a variety not overwhelmingly known for its age-worthiness. This bottle maintained that track record, still showing plenty of red cherry and spicy red berry fruit, softened yet untarnished by age and presenting a persistent backbone of dusty tannins. The 14.9% alcohol level hid well and the wine paired admirably with the lean, flavorful meat.

The concept of marrying things from a place can often work wonders in the wine world. Just think of Roquefort with the sweet whites of Southwest France, a raw bar assortment with a brisk, briny Muscadet, or – why not – buffalo steak with good Zinfandel. Sometimes, though, that practice can be taken too far. Case in point: the wines of Ridge Vineyards. I can’t help but think how much better this wine could have been if not for one major stylistic stroke. Ridge insists on pairing their quintessentially American wines with the use of American oak in the cellar. It’s a match that I feel works to the detriment of their wines, lending them an intense aroma of cedar and giving them edgy, green wood tannins. Even after ten years in bottle, when these tones have mellowed, they’re still unmistakable. I don’t think switching to French oak would render Ridge’s wines any less American; it could simply make them better. One can’t help but admire Paul Draper and the team at Ridge for sticking to their guns. That said, we should never be afraid to question dogma in whatever form it takes.

* * *
Relevant reading:

Sunday, May 20, 2007

Oakmont Farmers Market Update

It’s only a few days before the grand opening of the Oakmont Farmers Market. I’m psyched for day one and thought a little background information might help build anticipation for others as well.

This real, urban market is part of Farm to City, an organization supporting community and sustainable agriculture through a series of farmers markets in the Philadelphia area. The Oakmont Farmers Market will be only the second outpost of Farm to City – along with that in Swarthmore – to be based outside of the Philadelphia city limits.

Confirmed producers for the inaugural year at the market include:

  • North Star Orchard: Multiple varieties of apples, pears, plums, peaches, cherries, fruit butters and ciders
  • Fruitwood Orchards Honey Farm: Local honeys and a variety of fruits and vegetables
  • Willing Hands Organic Farm: Organic produce
  • Blueberry Hill Farm: Produce
  • Pumpkin Ridge Creations: Cut flowers
  • Hillacres Pride: Cows’ milk cheeses, beef, pork, lamb and poultry
  • Great Harvest Bread Company
  • Backyard Bison: Burgers, steaks, ribs, roasts and cured meats from locally pastured American Plains Buffalo

The mission of the market is simple: to provide an outlet for local farmers to present their naturally grown goods directly to members of their own greater communities. The market is producer-only; to be represented, all products must be grown and produced within 100 miles of Havertown. The idea is not only to provide healthy, natural products but also to promote a greater reliance on locally farmed food. Why buy an “organic” apple from Washington State, a blackberry from Mexico, ground beef from Texas or broccoli from China when you can get them and other great seasonal goods from a farm in your own community? When the food on your table doesn’t travel hundreds or even thousands of miles to get there, its environmental impact is gentler and its greater freshness is made that much more meaningful.

Opening ceremonies begin at 3:00 PM sharp this Wednesday, May 23, 2007. Bring your families, bring your shopping lists and help to strengthen your community by eating great, locally grown food.

Oakmont Farmers Market
Wednesdays from 3:00 to 7:00 PM
May 23 – November 21, 2007
In the Oakmont Parking Lot
One block NW of the intersection of Darby & Eagle Roads
2419 West Darby Road
Havertown, PA 19083

Tuesday, April 3, 2007

Havertown/Oakmont Farmers' Market

News flash! My little home village of Havertown has just received approval for its own European-style farmers' market. Scheduled to open on May 23, 2007, the market will be a weekly venue for a select group of the region's best small farms. The Oakmont Farmers' Market, its official name, will be located in the Oakmont parking lot on Darby Road, just west of the intersection with Eagle Road, on Wednesdays from 3:30 PM until 7:00 PM. The season is scheduled to run from May 23 through November 21. Thus far, nine vendors have signed on, including:
  • four vegetable and fruit growers (two of them certified organic)
  • Great Harvest bread company
  • a grass-fed cheese, beef and lamb producer from Lancaster County
  • a Bucks County pastured bison farmer
  • an organic chicken and egg producer from Montgomery County
  • and an Amish flower grower.

I've volunteered to participate as a member of the Farmers' Market Association and, of course, am looking forward to doing a good share of my weekly shopping in my own neighborhood. So stay tuned for more details and updates as the Oakmont Farmers' Market nears its debut.
Blog Widget by LinkWithin